The official purpose was to strenghten the relations between Denmark and Canada, as well as the partnership between companies. The fokus was on health, food, architecture / construction and fashion / design.
Photo: Martin Høien, Billed Bladet
But as we were checking the Media during the week, we were surprised that we didn´t hear anything about it at all in Montreal. Afterwards I only found something on a few blogs and Daily Mail online.
Maybe more important things were going on in Canada or the preparations were not in order. I don´t know. But at least I hope it payed off somehow.