Monday, October 27, 2014


 Photo Art by John Frantsen

Pre-Sale is a special offer only for the followers here on my blog.

If you want to have a first glance before the official event, that I described in my last post.
Just sign up as a follower and book a personal appointment to get a look and try on some of the temptations.

I´ll give 10 % off on top of the discounts.

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Monday, October 20, 2014


As I wrote some time ago, big changes are coming.
But before I need to sell as much as possible off from my racks. Tons of clothes I have produced during the years.

 Photo Art by John Frantsen

My dear friend, Rikke and I are therefor planning an Event with champagne and canapées at Cadenheads Whisky and Lifestyle shop here in Odense, late november.

You can expect very good offers and big discounts on unique tops, skirts and corsets, cocktail- and gala dresses.

There is plenty of preparations to do. . . Like pricing the items with size and a short description on individual tags. Not to talk about press release, flyers etc.

-Something to look foreward for. Spread the word and stay tuned for news anytime now!

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Tuesday, October 14, 2014


In my eternal search and refinement of my real task - I decided to change the name of this blog to what I really like and love to do.
I realized that lately, when I wrote about fast fashion., that I am more into the opposite - "slow fashion", the craftmanship, quality and style, that are everlasting.

With the result that some of my regular readers lost the link to my blog. I´m sorry for that, but I didn't anticipate that would happen. . .

If you still want to follow my blog, you will have to link back again. Hope to see you all soon and welcome new readers at the same time.

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Sunday, October 12, 2014


Are you dreaming about becoming a fashion-designer ?

I can only offer you my advices about how to get there. In my experince it takes talent, determination, perseverance, consistency and believing in yourself.

One of the important things, is to have a vision and a certain idea about your own particular style.
A very good ability to have, is the ability to visualize and sketch your ideas. If you are talented, it should come natural. But it can of course be learned - even it will take a lot of practise. 

I found this very instructive video on how to learn Fashion Illustraion from Yelen Ayé on Youtube.

On top of that, patternmaking and sewing experience is always good.

Last but not least, you can´t be shy. You will have to socialize and show off to get some attention and promote yourself in some way.
Feel free to ask me any questions or share your thoughts on the subject.

I wrote about this topic in previous posts - you can read more under the label thoughts.

Monday, October 06, 2014


When I visited the Musee du Costume et du Textile Quebec in Montreal earlier last month, they had reinstalled the Exhibition DE LA BELLE ÉPOQUE AU PRET-Á-PORTER, that I saw a few years back at the Grand Bibliothéque. It was a nice surprise!

 Photos kindly borrowed from the  MCTQs website. 

Attention please! - just a reminder of my GIVE-AWAY. Still one week to go.

Thursday, October 02, 2014


There is a new tendency emerging I think. . .

 Photo: Pascal Le Segretain, Getty Images

- A reaction to fast fashion.

Yesterday I heard that Jean-Paul Gaultier is closing his Prêt-à-Porter line, to focus on Haute couture instead. He apparently is tired of the fast pace of fashion. Creative ideas doesn´t come easy - to really create takes time.

Dries van Noten is another example - that holds on to produce only 2 collections a year, but never the less is very popular. If you want to learn about his inspirations, you can still make it, visiting Les Arts Décoratifs.

When I was in Montreal, I read about a young designer, Jeremy Laing, who launched his label in 2005. He said: - "I want people to collect my pieces. I don’t make disposable fashion. It should last".
But after experiences in fast fashion, he was so frustrated and decided to take a time-out to rethink his role in the fashion world.

The fast fashion industry can be very demanding and stressful, when you have to design and produce 6-8 collections a year.
The Industry says that it is the consumers who demands fast and cheap fashion - but personally I think they created that need to profit from it.

I wish that consumers would be more conscious when they shop for fashion. But the Industry and media also have a big responsibility. Maybe they should rethink, why they are in the fashion business.

Personally I think that quality, enduring values and sustainability will play a major role in the future. It is not enough just to profit from it. It has to make sense too.

You can read more about the subject in Huffington Post and Forbes.

I wrote another post about this issue a few years back. Read more about things like that under  thoughts.
I´m curious to known what you readers think? -if you have any opinion on the subject.

Wednesday, October 01, 2014


Photo: EPA

We were in Montreal at the same time as an official visit of the Danish Crownprince and princess, including a Danish fashion delegation were visiting Toronto and Ottawa the 17-19 of september.

The official purpose was to strenghten the relations between Denmark and Canada, as well as the partnership between companies. The fokus was on health, food, architecture / construction and fashion / design.

Photo: Martin Høien, Billed Bladet

But as we were checking the Media during the week, we were surprised that we didn´t hear anything about it at all in Montreal. Afterwards I only found something on a few blogs and Daily Mail online.

Maybe more important things were going on in Canada or the preparations were not in order. I don´t know. But at least I hope it payed off somehow.