If you are into fashion, history- or conceptwise and going to Paris this sum- mer, you should take a look at The Christóbal Balenciaga - Collectionneur de Modes and Rei Kawakubo´s Comme des Garçons exhibitions at Cité de la Mode et du Design/Fashion and Design Centre.
Comme des Garçons, photo by Pierre Antoine
When you are there you might as well take a look at another Exhibition at Les Arts Décoratifs. It is about the founder Louis Vuitton (1821-1892) and Marc Jacobs, the artistic director of LVMH since 1997.
Through my research on the American Fashion Designer, Norman Norell on Google, I stumpled upon this picture, where he is posing with some models.
It looked familiar and I remembered a picture with Tom Ford that looks quite similar.
I think it´s obvious that Tom Ford was inspired by Norell ! What do you think? -And which one do you prefer?
- Is todays question.
I originally started out with a small shop in Overgade here in Odense, that I had for three years. . . Since then I have worked from various Ateliers at dif- ferent locations/homes.
Photos: John Frantsen
There is of course advantages and disadvantages either way. . . and I am talking from experience.
In a shop you get exposed all the time, which is very crucial when you´re new and want customers.
On the other hand, it limits you, because you are not able to produce what you are selling at the same time you have to take care of the customers.
I decided to move my business home, to gain more time to design and produce clothes, to be able to pay more attention to customers with an appointment and of course to save some expenses.
The only thing is that you loose exposure and don´t get the attention, be- cause you are not visible in the same way.
As you are starting out, you´ll have to find out WHO and WHERE your poten- tial customers are,
to be right on target. It is as important as the product!
To survive on a limited budget you need to be clever. You need to get some attention somehow or you might as well give up and close down.
What to do if you do not have a shop ? - advertise, be on the internet, write newsletters, participate in events, dress celebrities and so on.
I hope you found these advices useful somehow.
I´m curious. . . As a customer, what would you prefer ? Do you prefer ready-made clothes and a big selection to choose from or exclusivity and service?
I have to admit, that I am not a big fan of readymade patterns, though they can be very inspiring.
Because, if you are not a perfect standard size, there will always be ad- justments. Besides you never know how much they already added for ease.
Of course you can also drape a pattern, but I think that is a very time con- suming process.
I am using the German Pattern-system called Rundschau and prefer to make every pattern based on personal measurements.
Each customer is different and by analysing and measuring their body, I am able to minimize adjustments and get very close to a perfect shape.
If you are a professional, what do you use and what are your experience ?
I am also curious if you readers would like me to post about "How to"-subjects here on my blog ? Wishes and suggestions are welcome.