Tuesday, October 02, 2012


"You can only design what you know" - is a quote by Haider Ackermann from my new book, Fashion Now. It made me think about it. . . and I actually agree.

To create and design, you have to have knowledge and some kind of reference, foundation, in order to make sense of all the inspiration, impulses and impressions you get exposed to, through events, travel, life and so on.. You have to be open and aware of what is going on.

In other words, you have to be conscious, to be able to reflect and interpretate your experiences and transform them into design. -To be creative and express yourself.

Of course education helps, but as long as you have a vision and are curious and have some willpower and determination, I believe it is possible to design. Do you have any thoughts ?