Monday, February 28, 2011

In a Better World

-By danish Director, Susanne Bier won an Oscar last night in Hollywood for Best Foreign Language Film. Congratulations.
In a Better World also won a Golden Globe a month ago.Take a look at my previous post here.
At that point I didn´t know who designed her very simpel silkdress. But it should be obvious by now, because it was announced that danish designer Elise Gug made this one. The same, but blue this time.

Photo: AP

It was only the third time a danish film won. In 1987 the film Babette´s Feast by Gabriel Axel and in 1988 Pelle The Conqueror by Bille August both won an Oscar. 

Tuesday, February 22, 2011


Fashion is big business. Almost every wellknown designer today are backed by big investors. I guess it is a matter of trust and of course seriousness and a potential big revenue that makes investors, known as backers, interested in supporting designers.
Victoria Beckham and Roland Mouret, who just opened a new store in London are both being backed by Simon Fuller, the entertainment entrepreneur that came up with The Idol-concept.

In France there is to major groups that is investing in and buying up fashion- brands. Louis Vuitton / Moêt Hennesy, known as LVMH, is a major player in that game. They are involved in Fendi, Donna Karan, Marc Jacobs, Kenzo, Céline and Givenchy among others.
The other player is PPR, which was formerly known as Pinault-Printemps-Redoute. Their "luxury devision", former Gucci Group, are the owners of Yves Saint Laurent, Balenciaga, Bottega Veneta, and other brands.

In Denmark we have IC Companys, that is working with brands like In-wear, Matinique, Saint Tropez, Designers Remix and By Malene Birger among others.

For designers to get noticed today, they have to be consistent, make a mark, position themselves by designing collections, that makes their name known as a brand, for backers to invest. Because they invest to make some profit out of it of course.

To get noticed, you have to get your design out there. You can do that by working your way up in a fashionhouse, by showing designs at different events, exhibitions or fashionfairs. Another take could be, if you could make famous people wear your designs.

But first and foremost you have to be true to yourself and your fashion- philosophy if you want to succeed. That I believe.

Mondrian day-dress by Yves Saint Laurent 1965

Monday, February 21, 2011


Celebrities are trying to make the most of it. Several celebrities is challeng- ing the fashionworld by  trying to design their own collections or licensing out their name these days. They have got the brand, because they are fa- mous and some are even  style-icons, so why not. Who wouldn´t do that if they could ?

Victoria Beckham, Gwen Stefani, Jessica Simpson, Beyonce and the Olsen- twins among others. Some of them with a sense of fashion and for sure some more talented then others.

It can seem a little unfair though to young talented designers, who took a degree and are working full time to make it and have a hard time to succeed out there.
Luckily some of the celebrities realizes that it is hard work to work the fashion-industry. They often need help to make their collections and  are hiring designers to do them.

In my opinion they should stick to what they are good at and instead support the young upcoming designers if they want to get involved in fashion. What do you think ?

Victoria Beckham Ready to Wear Fall 2009

Wednesday, February 16, 2011

The Time-factor 2

Priorities can be difficult sometimes, as I wrote in an earlier post. I love to interact on the internet and writing posts regularly, about what I do and what inspires me.
But it can also be very timeconsuming. Now and then I have to take breaks to do, what I really do: To create and make dreams and fantasies come true. That is my passion!
I would like to keep up my blog, but I need to get more organized in that re- gard.
How do you managed out there? Some advice and feedback would be nice.

Wednesday, February 09, 2011


Today The Trapholt Museum in Kolding is opening an exhibition on  famous danish fashiondesigner Margit Brandt, called "Danish fashion-design 1965-1980".

So if you missed "Walk on the wild side" at The Danish museum of Art and Design last year, as I posted back then, you have another chance now.
The exhibition is on show from the 9th of february - 7th of august 2011.

"Less is more"

As I wrote in an earlier post here, Tom Ford´s way of doing PR affects the whole fashion-industry. I like that. Almost everybody tones it down at New York Fashion Week right now. Read more in New York Times.

Illustration: Edwina White

Sunday, February 06, 2011


-Might be quite unknown for most people today. But I am fascinated by the simplicity and the combination of colours he used. Even today some of his designs would be very contemporary.

Sarmi was born 1916 in Italy, but went to New York in 1951 to pursue a design-career and became a well known designer at that time.

Like Charles James and Oscar De la Renta, Ferdinando Sarmi also  worked for Elisabeth Arden´s Designstudio, from 1951-1958 as head-designer. After that he opened his own Boutique on Seventh Avenue.
His first collection under his own name, was reviewed: -Sarmi´s devotion to beauty is at it´s ultimate. His collections was consistently described as: - feminine, romantic and "in good taste".
But the times changed in the 60´s and after some financial problems, he closed in the early 1970´s.

He was known for his opulent evening looks, vivid colours, racy hemlines and for using extravagant fabric. Enjoy these examples, that i found on

Friday, February 04, 2011

Give Away

No excuse! Just to create some interest and hear your opinion about my blog. Maybe you even have some suggestions for me to improve. That would be greatly appreciated.

The price is one of the Pashmina-scarfs that I showed here. You have one chance if you write a comment. Two chances if you become a follower at the same time. Three chances if you on top link back to this post. You can of course answer in Danish ;o)

I will draw the lots in one week. Good luck.

Thursday, February 03, 2011

A special selection. . .

-of fabrics for something special. Can you imagine?

When I am out and about, checking fabric stores and discover something very special, I can´t just leave it. Ideas comes to my mind, so of course I have to purchase it. . .  Maybe you know the feeling ?

Here is some fabulous examples for your inspiration :